“At the end, you're different ... or you're cheaper”

- Guy Kawasaki / Author

Ingredients vs. Value

Vitamins
Vitamins
Minerals
Minerals
Amino acids
Amnino acids
Proteins
Proteins
Extracts of plants
Ext. of plants
Excipients
Excipients
Flavours
Flavours
Novel Foods
Novel Foods
New Ingredients
New Ingredients
Bio/Organics
Bio/Organics